You should run tests to determine what causes the increase/decrease in conversions - messaging, formats, visuals, or something else. You need to launch ad sets, incorporate several creative refreshes throughout the campaign duration, so that integrated content does not become stale or repetitive. The key thing is recognizing that for successful User Acquisition you should produce and test a lot of Ad Creatives: 5-20 per month for early-stage projects.

The first thing that you should determine is how you are going to produce your video: in-house or by hiring an agency. Apps Video Creatives Lifecycle Preparation Together with Andrew Kozik from Perfomante, we will walk you through the journey of how to create a video that will work for your app. However, there are a number of factors that you should take into account when preparing your video creatives. Video has proven to be an effective tool to direct an advertiser’s message toward the right audience and further move users down the user acquisition funnel, prompting higher levels of engagement.

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